McDONALD’S APPAREL
Although we live in a digitally driven world, branded merch still has a significant impact on today’s consumers. There’s an increasing need for consumers to connect with brands in a tangible, authentic way. So how’d we feed that need? With fashion. My inspiration for the fry guys collection stemmed from the beloved classic McDonald’s menu items and current fashion trends like plaid pants, lace up Chucks and crew neck sweatshirts.
This collection is full of classic pieces, with a twist.
