COCA-COLA PHOTO & MOTION SHOOT
We were asked to seamlessly convey both McDonald’s & Coca-Cola’s brand promises with clear, crisp, head turning visuals. We created 130 thirst-quenching static and motion assets within McDonald’s new Feel Good Design visual identity for retail, above the line and marketing communications. We found the perfect place to showcase this new visual identity–Times Square.
With over 330,000 pairs of eyeballs passing through each day, we turned some heads. And caused some thirst.
